August 23, 2023

Progressing Toward ICLM: The Evolution Continues

Real Estate Crm

The evolution of real estate Customer Relationship Management (CRM) is forging an exciting path toward a more intelligent and encompassing methodology - Intelligent Customer Lifecycle Management (ICLM). 

The transition to ICLM reflects an increasing demand for businesses to deliver seamless and proactive customer interactions, spanning from initial engagement to post-purchase interactions. 

Amid this transformative shift, platforms such as Propflo emerge as trailblazers, embodying the principles of ICLM and reshaping how businesses cultivate enduring relationships and elevate customer experiences.

Importance Of A CRM  

A real estate CRM system plays a crucial role in the dynamic real estate industry. It empowers professionals to manage and enhance client relationships, driving business growth. 

Here's why it's essential:

  • Centralised Data
  • Personalised Engagement
  • Lead Management:
  • Automation & Analytics
  • Long-term Relationships
  • Scalability
  • Data Security 

The statistic that 92% of businesses attribute significance to CRM in achieving their income goals underscores the pivotal role that Customer Relationship Management systems play in modern real estate business strategies. 

This majority reflects the understanding that CRM goes beyond being a mere software tool and becomes a driving force behind revenue generation. 

The statistic reinforces the notion that businesses recognize CRM not just as an operational necessity, but as a strategic asset that directly contributes to their bottom line. 

As the real estate business landscape continues to evolve, this statistic highlights the importance of leveraging CRM systems to create seamless customer experiences that translate into tangible financial gains.

CRM In Today’s Landscape

The CRM market is on a continuous growth trajectory, and there are two compelling reasons driving this expansion

  • Customers are increasingly demanding superior experiences when interacting with businesses. They want interactions to be seamless, personalised, and efficient. 
  • Companies are realising the potential of CRM solutions to enhance their operational efficiencies. 

These twin needs have propelled CRM to become one of the fastest-growing software categories worldwide.

In the past, many real estate businesses didn't fully harness the capabilities of their CRM systems. 

Research indicates that while over 91% of organisations with more than 11 employees utilise CRM systems, a significant 82% limit their use to sales activities, while just over half use them for tasks like calendar management and email marketing.

However, the landscape changed when the pandemic hit. It showcased the versatility of CRM for creating meaningful connections with customers.

 Let's delve into some key applications.

  • A prime example is the ability to respond promptly to customer requests. With remote work becoming the norm during the pandemic, companies faced the challenge of managing customer inquiries without their usual office setup. CRM systems stepped in by using automation and workflows to ensure no request was overlooked. By assigning unique tracking IDs to each request and employing automatic routing and escalation, businesses ensured timely handling regardless of the support agent's location.
  • Another avenue is empowering customers to find solutions independently. Automation proved to be a valuable asset, especially when resources were limited. Surprisingly, around 40% of consumers preferred resolving issues themselves rather than relying on direct human contact. For routine troubleshooting, lost passwords, or inquiries about operating hours, CRM systems facilitated quick access to answers.
  • Furthermore, the pandemic blurred the lines between personal and professional lives, prompting the need for flexible communication channels. CRM features such as live chat and web forms emerged as effective tools to enhance customer satisfaction, providing more avenues for interaction. In essence, the continuous growth of the CRM market is fueled by its ability to address evolving customer expectations and streamline business operations.

CRM Tomorrow - Propflo ICLM 

The future of Customer Relationship Management (CRM) is rapidly evolving towards a more intelligent and comprehensive approach known as Intelligent Customer Lifecycle Management (ICLM). 

This innovative pattern combines the capabilities of traditional CRM with advanced analytics, automation, and personalised engagement throughout the entire customer journey. 

The shift towards ICLM reflects a growing need for businesses to provide seamless and proactive customer experiences, from initial engagement to post-purchase interactions.

One prominent player in the ICLM landscape is Propflo, an innovative platform that contains the principles of Intelligent Customer Lifecycle Management. 

Propflo seamlessly integrates marketing, sales, customer service, and post-purchase engagement into a unified ecosystem. By leveraging data-driven insights and automation, 

It also empowers businesses to anticipate customer needs, tailor interactions, and provide timely solutions at every stage of the customer journey.

The core strength of Propflo lies in its ability to craft a coherent and personalised storyline that resonates with customers, from their initial discovery of a product or service to their interactions long after a purchase has been made. This aligns with the core mission of ICLM, which is to prioritise relationships over transactions and create enduring connections that extend beyond the point of sale.

As the landscape of customer engagement continues to evolve, platforms like Propflo exemplify the future of CRM as ICLM. 

By embracing this intelligent and holistic approach, businesses can elevate customer experiences, enhance brand loyalty, and drive sustainable growth in an ever-changing business environment. 

The integration of data, automation, and personalization within ICLM not only boosts operational efficiency but also redefines how businesses build meaningful and lasting relationships with their customers.


The transformation from traditional CRM to Intelligent Customer Lifecycle Management (ICLM) marks a significant leap forward in how businesses engage with their customers. The fusion of advanced analytics, automation, and personalised engagement within ICLM represents the future of effective customer relationship management. 

Propflo's role as a standout platform in the ICLM landscape exemplifies the potential of this approach, where every touchpoint along the customer journey becomes an opportunity to nurture meaningful relationships. As businesses increasingly recognize the value of prioritising customer experiences and forging lasting connections, the adoption of ICLM paves the way for sustained growth, enhanced customer loyalty, and continued success in an ever-evolving business landscape.

Related Articles 

  1. Beyond Boundaries: Mobile ICLM Redefining Real Estate Business
  2. How An Intelligent CRM Can Resolve User Issues and Maximise Business Efficiency


1.What is an intelligent CRM?

An intelligent CRM is customer relationship management software that can define and suggest the appropriate actions to be taken to draw in, retain, or increase client loyalty for each customer profile. It can also store all the data and interactions related to a certain customer.

2.How much time does CRM save? 

According to the size of the company, the complete CRM deployment procedure may take anywhere from one week to one year. As a result, the implementation process could appear to take an inordinate amount of time. However, in the long run, it will show to be a significant time saver for the company.

3.What are the benefits of CRM AI?

CRM powered by AI can examine various sales situations where deals were turned down and closed. Throughout various phases of the sales funnel, they offer insightful analysis and intelligent suggestions to help sales representatives determine the best course of action to close the transaction.

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